Ebay revenues are down so they need to make a change. Watched Ebay lately? Very little is selling and it gets expensive to list and relist cars at $40.00-$50.00 a clip.
This is a good move on Ebay's part. It will encourage sellers to list more cars for sale with the lower listing fee and that's what it is all about. The $125 sale fee drops to $100 after 4 successful sales and you get your 1st 4 listing fee's FREE!
Ultimately Ebay gets MORE money if the car sells since the total revenue from a car sale will go up $20.00 at a minimum for each sucessful sale. I am sure their goal is that an increase in the number of car listings and therefore total new listing fee revenues will offset the loss of revenue on each individual listing fee when compared to the old fee struction. The computer storage required for more listings costs Ebay virtually nothing so why not fill up the system with listings?
Ultimately I believe Ebay will make more money with this fee structure. It is also good for sellers of cars since Ebay is STILL the best bang for the buck by far when it comes to advertising a car quick to a HUGE customer base.
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